A television version of the trailer was shown during the 2015 MTV Music Awards. During the Shannara Chronicles panel at San Diego Comic-Con in July 2015, a teaser trailer was revealed, giving audiences a first look at the sets and characters. In December 2013 it was announced that a series based on The Elfstones of Shannara was being produced for MTV.

Sonar Entertainment acquired TV rights to the Shannara universe in 2012. Season 2 premiered in the US on Spike TV on October 11, 2017. In May 2017, it was announced that show would be moving from MTV to Spike TV as part of an overall restructuring plan at Viacom that aims to scale back the amount of scripted content on MTV while rebranding and mainstreaming Spike TV under the new name Paramount Network, beginning in January 2018. The first season consisted of ten episodes, and renewal of the series for a second season was announced on April 20, 2016. The series premiered on MTV in the United States on January 5, 2016. Alfred Gough and Miles Millar developed the series, based on the Shannara novels. Filming for the first season wrapped in New Zealand in June 2015, and the first trailer debuted on July 10, 2015. The Shannara Chronicles is filmed at the Auckland Film Studios and on location elsewhere in New Zealand.

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